The benefits of customisation in textile manufacturing

Many businesses are looking for ways to differentiate their goods from those of their rivals in today’s competitive industry. Customised products are a useful strategy and the textile and stitchbond manufacturing industries are no exception. Whether it’s through printing or using your brand’s colours, customisation is a beneficial tool for companies.

Romatex is a leading textile manufacturer and supplier in South Africa. We produce stitchbond, bed linen, duvets, mattress protectors and other textiles in Cape Town, but our customer network spans the country. We offer custom printing and colour services for many of our textiles, including recycled shopping bags and linens.

Supermarket shopping bags made from recycled material
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Customisation to meet your needs

At its core, customisation perfectly supports the “customer is king” business tenet. Romatex places a large focus on customer satisfaction and quality; by offering certain customisation options, we can successfully meet your needs through certain design components, colours or fabric choices. 

Romatex makes it possible to personalise textiles and fabric-based products, guaranteeing that the end product satisfies your branding and other requirements. Using this approach, we can improve our customers’ satisfaction and also help to improve your brand recognition. This calibre of service can greatly improve repeat business and referrals.

Properties of stitch-bonded non-woven material coming off the industrial machine
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How branding sets you apart

Businesses have the chance to brand their textile products through printing – whether it’s a supermarket putting its logo on a recycled shopping bag or a hotel using its brand colours on its pillow cases. 

Textiles can play a crucial role in improving brand awareness and preserving a consistent brand image across all customer touchpoints by including logos, brand colours and other distinctive identifiers.

In sectors like hospitality and retail, where there is a lot of consumer engagement, branding may be successfully incorporated into textiles and fabric products. This allows companies to offer a distinctive client experience and distinguish themselves from their competitors.

stitch-bonded non-woven material shopping bag with carrots and lettuce inside it
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Adaptability through customisation

Businesses can respond to shifting consumer preferences and industry trends through customisation. They are able to adapt their products to meet these shifting demands, ensuring they stay relevant and competitive. Even for companies that undergo a rebrand – updating logos or brand colours is possible with our printing services.

Forward-thinking companies can adopt a strategic approach to improve customer satisfaction, establish their brand identity and remain flexible in their market sector by investing in customised stitchbond and textile products. 

As a renowned textile manufacturer in South Africa, Romatex is well-positioned to offer bespoke textile solutions that can assist your company in meeting consumer expectations and differentiating itself from the competition. 

This enables our customers to create a distinct niche in their industry and lay the groundwork for long-term success by matching your textiles with your brand and your customers’ needs. For more information about our various products and textiles, please contact us today.


Romatex is a leading manufacturer and supplier of stitchbond and other textiles for the retail and hospitality sectors. Romatex is a Level 2 B-BBEE company that is owned by Deneb Investments Limited, a subsidiary of Hosken Consolidated Investments (HCI), which is listed on the Johannesburg Stock Exchange (JSE). 

Our head office is based in Cape Town but we have branches in Gauteng, KwaZulu-Natal, the Eastern Cape and the Free State. For more information about our products, please contact Follow us on Facebook, LinkedIn and Instagram for our latest news and industry insights.

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