White linen: The perfect choice for a timeless look

Have you ever wondered why most hotels, lodges and BnBs opt for white bed linen and towels? The hospitality sector relies on creating luxurious and relaxing settings for guests. One of the key elements in achieving this is the choice of linen – white linen, in particular. It’s a timeless look and for good reasons.

Romatex is a leading manufacturer and supplier of textiles and linen in South Africa, including duvets, mattress protectors, pillow cases and replenishment lines (RPLs) for the hospitality and retail sectors. We pride ourselves on our manufacturing quality and supply chain reliability.

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The timeless elegance of white linen

One of the main reasons why hotels and lodges opt for white linen is its elegance and cleanliness. White linen looks fresh and any dirt or stains are easy to spot – which is vital in a hospitality setting. It creates a crisp, clean and comfortable feel in rooms around the world, which is more appealing to the majority of travellers.

Some people may prefer a bold, colourful and vibrant look when it comes to bedding and linen, but white is more versatile and timeless. Its pure simplicity allows it to seamlessly blend in with any interior design style, whether it’s classic and chic or contemporary and bright. Hotels, lodges and BnBs can update their décor without having to replace their white linen.

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White linen is easy to maintain

There is also a practical consideration to choosing white linen; stain removal and maintenance. These sheets, pillow cases and towels can be bleached and washed at high temperatures to ensure that all stains and bacteria are effectively removed. This guarantees the hygiene of the linen and also contributes to the overall appearance and experience for customers.

While darker colours may hide stains, they often need to be washed at colder temperatures and with more gentle detergents to prevent the colour from running. The fact that white will show any stains or dirt can be reassuring for patrons when they see crisp bedsheets and spotless towels.

Romatex is a vital supplier for local retailers
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Signifying luxury for the guest

White linen has become synonymous with high-end establishments and luxury accommodation. Major hotels and boutique resorts use white linen to create a sense of opulence for their guests. After all, the guest experience is the number one factor that determines return visitors.

The cleanliness of the linen contributes to a more comfortable and relaxing stay. In addition, the softness and comfort of high-quality white linens can contribute to a better night’s sleep and ensure that guests feel rejuvenated after their stay. 

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Romatex white linen

We supply white linen and RPLs to hospitality companies and retailers throughout South Africa. Our customers can visit our factory in Cape Town to get a better understanding of our processes and the quality of our products. We supply in bulk or smaller quantities through our hospitality shop on our premises or through our e-commerce store, Room Service.

White linen is a timeless look for hotels and lodges due to its elegance, versatility, ease of maintenance, association with luxury and contribution to an enhanced guest experience. By choosing white linen, hotels and lodges can create a sophisticated and inviting atmosphere that appeals to guests and ensures their comfort throughout their stay. For more information about Romatex and its various products and textiles, please contact us today.


Romatex is a leading manufacturer and supplier of stitchbond and other textiles for the retail and hospitality sectors. Romatex is a Level 2 B-BBEE company that is owned by Deneb Investments Limited, a subsidiary of Hosken Consolidated Investments (HCI), which is listed on the Johannesburg Stock Exchange (JSE). 
Our head office is based in Cape Town but we have branches in Gauteng, KwaZulu-Natal, the Eastern Cape and the Free State. For more information about our products, please contact Follow us on Facebook, LinkedIn and Instagram for our latest news and industry insights.

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